Restoring the spark between
drivers and their cars
Restoring the spark between
drivers and their cars
Restoring the spark between
drivers and their cars
Creating a transparent, trust-first brand and digital experience for Aquatint Auto Detailing Studio that celebrates meticulous care
Creating a transparent, trust-first brand and digital experience for Aquatint Auto Detailing Studio that celebrates meticulous care
CHALLENGE
Aquatint offered premium eco-conscious detailing but its identity and touch-points felt generic.
The ask: elevate Aquatint into a trusted lifestyle brand, educate users on highly technical services, and create a seamless experience across digital, print, and physical space.
RESEARCH & INSIGHTS
Voice-of-customer interviews revealed owners’ pride in their vehicles and distrust of ordinary car-wash centers.
Competitive audit showed fragmented messaging and poor service explanations across competitors.
Shop-floor observation highlighted long service times → opportunity for an engaging lounge experience.
STRATEGY
Brand Core – distilled CARE | EMOTION | VALUE into the new ethos and vision to “reconnect customers with their vehicles through obsessive attention to detail.”
Experience Blueprint – mapped the journey from first Google search → on-site visit → post-service follow-up, ensuring consistent cues (color, tone, iconography).
Design System – single style guide governing typography, color, icon grid, and spatial finishes for scalable franchise roll-out.
DESIGN EXECUTION
Brand Core – distilled CARE | EMOTION | VALUE into the new ethos and vision to “reconnect customers with their vehicles through obsessive attention to detail.”
Experience Blueprint – mapped the journey from first Google search → on-site visit → post-service follow-up, ensuring consistent cues (color, tone, iconography).
Design System – single style guide governing typography, color, icon grid, and spatial finishes for scalable franchise roll-out.
BRAND IDENTITY
Modernised logo keeps the original car silhouette but simplifies forms; sunrise gradient (blue→orange) signals hope, growth, and energy.
Saturated blues and oranges paired with deep black convey trust + zest.
WEBSITE EXPERIENCE
Goal:
Educate, Excite, and Convert.
Solution:
Built information-rich yet digestible service pages using custom icons and accordion specs.
Crafted intuitive nav and sticky CTA to book appointments.
Outcome:
Simple, engaging interface that “impels users to avail services” while demystifying technical jargon.
SPATIAL EXPERIENCE
Designed flagship studio layout optimizing workflow visibility; transparent glazing lets customers watch detailing processes.
Added comfortable lounge with live-status dashboard to reduce perceived wait time.
Standardized finishes, signage, and wayfinding for future franchises.
COMMUNICATION COLLATERALS
Designed flagship studio layout optimizing workflow visibility; transparent glazing lets customers watch detailing processes.
Added comfortable lounge with live-status dashboard to reduce perceived wait time.
Standardized finishes, signage, and wayfinding for future franchises.
IMPACT
+100 % increase in walk-in enquiries within three months of soft launch (client metric).
Website bounce rate dropped to 35 % (-22 pp) after redesigned information architecture.
Franchise kit enabled two new studios to open with <45-day fit-out time, maintaining brand consistency.
Positive customer feedback highlighted “professional vibe” and “confidence-instilling transparency.”
KEY TAKEAWAYS
Systems thinking scales brands — one cohesive design language seamlessly bridged digital, print, and physical realms.
Education equals conversion — simplifying technical content into icon-supported UI increased service uptake.
Environment is UX too — transparency and comfort in space design deepened customer trust as much as visuals did.
